Digital Design Team Lead — Retention/CRM
B2spin · Remote · Bulgaria · Romania · Malta Office · Gibraltar Office · Georgia · Isle of Man ·
COMPENSATION
€•• – ••k
Listed on the employer's job board (Ashby)
- Fully remote
- Team Lead role
- CRM & Retention focus
- AI workflow integration
- 4+ brands portfolio
Lead the creative function for player retention across four iGaming brands, overseeing emails, push notifications, and in-app messages. This role prioritizes operational excellence, requiring you to build scalable design systems and standards rather than focusing on product UX.
You will guide a team of digital designers to produce consistent, high-quality marketing assets at scale. Success involves turning fragmented processes into repeatable workflows, ensuring brand consistency, and making AI tools a reliable part of the production pipeline.
What you'll do
- Build documented visual systems, templates, and component libraries for multiple brands
- Establish clear briefing standards and versioning for high-volume production
- Create per-brand prompt libraries and review checkpoints for AI-generated content
- Define quality metrics such as first-pass approval rates and rework volume
- Conduct regular 1:1s, provide feedback, and support designer hiring and onboarding
- Monitor team workload and improve internal processes and tool handovers
What you'll need
- 5+ years of professional digital design experience with a strong portfolio
- Proven track record in building design systems, templates, or repeatable processes
- Experience mentoring designers or leading creative teams
- Ability to give clear, kind, and useful feedback in a remote setting
- Hands-on experience with AI creative tools or a strong strategy for using them
- Direct communication style suitable for a fast-moving environment
How you'll work
- Fully remote position
- Part of a global distributed team
- Fast-paced, high-growth environment