Director of Product Marketing
Help Scout · Remote · United States ·
COMPENSATION
$198k – $218k
Listed on the employer's job board (Ashby)
- Director level role
- Fully remote (US only)
- B2B SaaS & AI focus
- Manage PMM function
- No visa sponsorship
You will define how Help Scout communicates its value in a competitive market, focusing on AI-native innovations. Reporting to the VP of Marketing, you will shape narratives, manage launches, and mentor the Lead Product Marketing Manager to ensure cohesive messaging across the organization.
What you'll do
- Define quarterly and long-term product positioning strategy based on market trends
- Build and scale the product marketing team and roadmap for the next 18 months
- Enable sales and support teams with frameworks to articulate product value
- Transform competitive intelligence into strategic viewpoints for market leadership
- Lead end-to-end strategy for major product launches and seasonal releases
- Represent the company externally through content and community engagement
What you'll need
- Significant experience in B2B SaaS or AI platform product marketing
- Proven track record of owning strategy rather than just executing campaigns
- Expertise in positioning, messaging, buyer personas, and sales enablement
- Experience managing and coaching direct reports in a remote environment
- Strong point of view on credibly positioning AI-powered products
- Demonstrated use of AI tools to improve output speed and quality
- Excellent storytelling skills for complex technical products
Stack
- Ashby
- Brighthire
How you'll work
- Fully remote position
- Must be based in the United States
- No visa sponsorship provided
- Async communication culture
What you get
- Competitive salary with transparent formula
- Flexible time off policy
- 12 weeks fully paid parental leave
- Home office setup stipend
- Monthly co-working stipend up to $300
- $1,800 yearly professional development budget
- Top tier health insurance for US residents