Director of Product Marketing

Constructor · Remote · Remote · Remote - United States · Remote - EMEA ·
Fully remoteFull-timeLead8+ years
COMPENSATION
€•• – ••k
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Listed on the employer's job board (Ashby)

  • Director level role
  • Fully remote worldwide
  • B2B SaaS focus
  • AI and ML technology
  • Unlimited vacation

You will lead product positioning and storytelling for an AI-driven platform that helps major retailers improve digital shopping experiences. The role combines strategic direction with hands-on execution, requiring you to translate complex technical capabilities into clear customer value propositions.

Working closely with product, sales, and content teams, you will orchestrate product launches and develop enablement materials. Your goal is to clarify the platform's differentiation and drive adoption through compelling narratives and robust go-to-market functions.

What you'll do

  • Own and evolve differentiated positioning for the platform and key capabilities
  • Translate complex technical features into clear customer value propositions
  • Build messaging frameworks that align Marketing, Sales, and Customer Success
  • Lead product launches from strategy through execution with focused narratives
  • Develop sales enablement and customer-facing materials for adoption
  • Partner with Sales to understand objections and improve positioning
  • Monitor competitive landscapes and identify market opportunities
  • Engage with customers to understand buyer personas and decision drivers

What you'll need

  • 8-10 years experience in B2B SaaS product marketing
  • Proven track record in developing differentiated positioning and messaging
  • Ability to simplify complex technology into compelling stories
  • Experience creating GTM materials that support growth and adoption
  • Strong partnership skills with Product and Sales teams
  • Technically curious with familiarity in AI/ML fundamentals
  • Analytical mindset with experience in ROI analysis and experimentation
  • Excellent project management skills and attention to detail

Nice to have

  • Experience in ecommerce or retail technology sectors
  • Background in search and product discovery domains

Stack

  • AI
  • ML

How you'll work

  • Fully remote team with location flexibility
  • Apple laptops provided for new employees
  • Work from home stipend for office setup

What you get

  • Unlimited vacation time with encouraged minimum usage
  • Competitive compensation package including stock options
  • Annual training and development budget per employee
  • Maternity and Paternity leave for qualified employees
  • Commitment to diversity, equity, and inclusion