Director of Product Marketing
Cogent Security · Remote · Remote, US ·
COMPENSATION
€•• – ••k
Listed on the employer's job board (Ashby)
- Director level role
- Cybersecurity focus
- Founding PMM position
- Fully remote
- B2B Enterprise
As a founding member of the product marketing team, you will define how Cogent positions its AI Taskforce in the cybersecurity market. You will translate complex technical differentiation into clear narratives, sales tools, and launch strategies that resonate with security practitioners and drive enterprise deals.
What you'll do
- Define core narrative, category positioning, and differentiation strategies
- Build segmentation models and tailor messaging by persona and use case
- Create sales decks, demo storylines, one-pagers, and solution briefs
- Develop enablement materials to improve conversion at each sales stage
- Own product launch strategy including internal readiness and external storytelling
- Write crisp, credible product web pages and solution pages
- Transform customer outcomes into case studies and quantified value proofs
- Use AI tools to accelerate content drafting and repurposing
What you'll need
- 7-10+ years of experience in B2B product marketing
- Strong background in cybersecurity industry
- Deep familiarity with enterprise security buyers and workflows
- Proven ability to create positioning, sales decks, and launch plans
- Excellent writing skills with ability to explain complex concepts simply
Nice to have
- Experience in vulnerability or exposure management
- Knowledge of ASM/CAASM or AppSec/CloudSec adjacencies
- Experience with channel partners and co-sell motions
- Background supporting technical evaluations and security reviews
Stack
- AI tools