Director of Product Marketing
Aragorn AI · Remote · United States ·
COMPENSATION
€•• – ••k
Listed on the employer's job board (Ashby)
- Director level role
- Fully remote position
- B2B SaaS focus
- HR Tech industry
- Hands-on builder
Join Aragorn as a foundational builder in product marketing, focusing on turning customer insights into compelling narratives. You will own the go-to-market strategy for Analytics Studio, Agentic Studio, and Integration Studio, working closely with the CEO, Product, and Sales teams.
This position requires deep engagement with customers and prospects to refine messaging and drive qualified pipeline. You will personally create high-quality content and sales enablement materials rather than just managing agencies or strategy.
What you'll do
- Develop clear positioning and messaging for HRIS and People Analytics buyers
- Create customer stories, webinars, guides, and sales materials personally
- Interview customers to understand problems, buying triggers, and alternatives
- Own go-to-market motions for new products, integrations, and use cases
- Collaborate with Demand Generation to test messages and generate pipeline
- Equip Sales with competitive positioning, decks, and proof points
- Transform customer outcomes into case studies and reusable sales assets
- Monitor competitive landscape including HCM vendors and AI tools
- Manage narrative and content for industry events and webinars
- Oversee website communication of platform value and customer outcomes
What you'll need
- 5+ years of B2B SaaS marketing with significant product marketing experience
- Proven experience marketing complex enterprise software solutions
- Strong preference for background in HR tech, People Analytics, or enterprise AI
- Experience targeting HRIS, People Operations, or CHRO audiences is a plus
- Track record of translating technical products into business narratives
- Exceptional writing skills with ability to create content personally
- Experience working directly with founders, sales, and product teams
- Comfortable interviewing customers to derive market insights
- Experience launching new products or categories without established playbooks
- Strong understanding of product marketing impact on pipeline and revenue
- Ability to thrive in early-stage environments with ambiguity and speed
Stack
- Analytics Studio
- Agentic Studio
- Integration Studio
- Slack
- Teams