Expert Decision Support Analyst - CRM Campaign Management Lead (Hybrid - Michigan)
Acxiom · Seattle, WA, United States ·
COMPENSATION
€•• – ••k
Listed on WeAreDevelopers
- Hybrid (Michigan)
- Adobe Campaign v8
- SQL + Databricks
- 5+ years experience
- Omnichannel focus
We are seeking an Expert Decision Support Analyst to lead CRM campaign management. You will combine database marketing expertise with hands-on operations across email, SMS, push, social, and web channels. This role involves translating business requirements into technical campaign specifications within a matrixed environment.
What you'll do
- Consult with stakeholders on campaign strategy, audiences, and data requirements
- Own automated and ad hoc 1:1 marketing programs across multiple digital channels
- Transform traditional plans into personalized, journey-based customer experiences
- Configure and support execution in Adobe Campaign v8, AEP, and AJO
- Gather and document business, technical, and data requirements for campaigns
- Partner with internal teams and vendors on system integrations and testing
- Apply data quality, privacy, and governance practices to ensure compliance
- Troubleshoot complex database, workflow, and delivery issues effectively
What you'll need
- Bachelor's degree in marketing, business, information systems, or related field
- Five or more years of experience in marketing technology or campaign management
- Experience executing omnichannel digital marketing programs across various channels
- Ability to gather, translate, and document business and technical requirements
- Hands-on experience with journey orchestration and audience segmentation
- Working knowledge of SQL query development or Databricks is required
- Strong understanding of database marketing and data segmentation models
- Proficiency with Microsoft Office, Google Workspace, and project management tools
Nice to have
- Hands-on experience with Adobe Campaign v8 and Adobe Journey Optimizer
- Experience building and debugging workflows in Adobe Experience Platform
- Understanding of modern MarTech architecture and customer data platforms
- Experience with data privacy, governance, and automotive lifecycle marketing
- Ability to coordinate with agency, vendor, IT, and fulfillment partners
Stack
- Adobe Campaign v8
- Adobe Experience Platform
- Adobe Journey Optimizer
- SQL
- Databricks
- Microsoft Office
- Google Workspace
How you'll work
- Hybrid work model based in Michigan
- Report to Warren Building 7000 / Cadillac Tower
- Expectation to be onsite at least three days per week