Expert Decision Support Analyst - CRM Campaign Management Lead (Hybrid - Michigan)
Acxiom · Richmond, VA, United States ·
COMPENSATION
€•• – ••k
Listed on WeAreDevelopers
- Hybrid (Michigan)
- Adobe Campaign v8
- SQL + Databricks
- 5+ years experience
- Omnichannel focus
We are seeking an Expert Decision Support Analyst to lead CRM campaign management. You will combine database marketing expertise with hands-on operations across email, SMS, push, social, and web channels. This role involves transforming traditional plans into personalized, journey-based customer experiences.
What you'll do
- Consult with stakeholders on campaign strategy, audiences, data requirements, and measurement.
- Own automated and ad hoc 1:1 marketing programs across multiple digital channels.
- Configure and support execution in Adobe Campaign v8, AEP, and Adobe Journey Optimizer.
- Gather business and technical requirements and translate them into program logic.
- Partner with internal teams and vendors on system integrations and end-to-end testing.
- Apply data quality, privacy, and governance practices to ensure compliant communications.
- Troubleshoot complex database, workflow, and delivery issues to maintain performance.
What you'll need
- Bachelor's degree in marketing, business, information systems, or a related field.
- At least five years of experience in marketing technology or campaign management.
- Experience planning and executing omnichannel digital marketing programs.
- Proficiency in gathering and documenting business and technical campaign requirements.
- Hands-on experience with audience segmentation and customer-level event data.
- Working knowledge of SQL query development or Databricks for data analysis.
- Strong communication and problem-solving skills in a matrixed environment.
Nice to have
- Experience with Adobe Campaign v8, Adobe Experience Platform, and AJO.
- Ability to build, debug, and optimize workflows in AEP or AJO.
- Understanding of modern MarTech architecture and customer data platforms.
- Experience with data privacy, governance, or automotive lifecycle marketing.
- Familiarity with query-building tools and Adobe audience-building platforms.
Stack
- Adobe Campaign v8
- Adobe Experience Platform
- Adobe Journey Optimizer
- SQL
- Databricks
- Microsoft Office
- Google Workspace
How you'll work
- Hybrid work model based in Michigan.
- Report to Warren Building 7000 or Cadillac Tower.
- Expectation to be onsite at least three days per week.