Head of Product Growth
Butter · Remote · Remote ·
COMPENSATION
€•• – ••k
Listed on the employer's job board (Ashby)
- Fully remote
- Head of Product Growth
- AI creative platform
- First growth hire
- Data-driven role
Butter is developing a creative platform that combines human control with AI generation, allowing users to edit and remix designs without starting over. As the first product growth hire, you will define the growth engine, focusing on reducing friction and increasing time-to-value for users.
You will work directly with design and engineering to run structured experiments, analyze user behavior, and improve key metrics like activation and retention. This position requires a builder who can establish processes and lead future team expansion.
What you'll do
- Own activation rates, retention curves, and in-product loops
- Define and instrument the core user "aha" moment
- Identify and remove friction in onboarding workflows
- Run structured experiments on a weekly basis
- Partner with design and engineering to ship improvements
- Analyze cohorts and behavioral user segments
- Model LTV and help set CAC guardrails
- Build a growth roadmap based on data constraints
What you'll need
- 5+ years of experience in growth at a product-led company
- Proven track record of improving retention metrics
- Strong data analysis skills using tools like Amplitude or Mixpanel
- Ability to influence and champion product decisions
- Clear thinker who moves quickly and accepts failure as part of learning
- Comfortable building processes from the ground up
Nice to have
- Proficiency in SQL for data querying
Stack
- Amplitude
- Mixpanel
- SQL
How you'll work
- Remote-first distributed team
- Optional offices in Los Angeles and Toronto