Head of Product Marketing
CertifyOS · Remote · Bengaluru, India · Pune, India ·
COMPENSATION
€•• – ••k
Listed on the employer's job board (Ashby)
- Senior leadership role
- Healthcare SaaS focus
- Pricing & CI ownership
- Fully remote (US/India)
- 100% health coverage
You will own the intersection of competitive intelligence, pricing, and product marketing for CertifyOS's Provider Data Management platform. The role involves transforming raw market signals into clear strategies that guide product roadmaps and sales enablement.
Acting as the connective tissue between market demands and commercial execution, you will define positioning, optimize packaging, and lead go-to-market launches. This position requires balancing deep analytical research with compelling storytelling to drive buyer decisions.
What you'll do
- Own end-to-end competitive intelligence and build continuous market monitoring systems
- Develop and manage pricing strategy across all products and customer segments
- Optimize product portfolio packaging to maximize revenue and identify upsell opportunities
- Define product positioning and messaging frameworks for all buyer personas
- Create sales enablement assets like battlecards, one-pagers, and ROI calculators
- Lead go-to-market launches for new features and coordinate with Product and Sales
- Influence product roadmap by bringing customer research and market sizing to planning
- Deliver weekly and quarterly market reports with actionable insights for leadership
What you'll need
- 5–8+ years in competitive intelligence, market research, or pricing strategy
- Experience in SaaS or technology-driven industries, preferably healthcare
- Proven track record of developing pricing models that improved win rates or ACV
- Strong analytical skills with ability to build financial and usage data models
- Ability to influence cross-functional teams without direct authority
- Exceptional communication skills for executive and board-level presentations
- Familiarity with provider data, credentialing, or network management is a plus
Nice to have
- Experience building a competitive intelligence function from scratch
- Hands-on use of AI tools for research automation and analysis
- Knowledge of value-based or usage-based pricing models
- Experience with conjoint analysis or willingness-to-pay research
How you'll work
- Remote work available for US and India-based employees
- Unlimited PTO for US team with minimum two weeks off encouraged
- Statutory leave and additional wellness leave for India team
What you get
- 100% coverage of health, dental, and vision insurance premiums
- Comprehensive health insurance for India-based employees
- Inclusive environment committed to pay transparency
- Support for reasonable accommodations during application process