Marketing Analytics Lead
Zeely Inc. · Remote · Remote · Ukraine ·
COMPENSATION
€•• – ••k
Listed on the employer's job board (Ashby)
- Fully remote
- Lead role
- Performance marketing focus
- Predictive modeling
- Team building opportunity
Join Zeely AI as a Marketing Analytics Lead to shape how the company invests budgets and scales marketing efforts. You will own the entire analytics direction, moving from reactive reporting to a proactive system that identifies growth opportunities and explains performance changes.
You will collaborate across Marketing, Growth, Product, Data, and Engineering teams. The goal is to establish a robust analytics function that supports data-driven decisions for a platform serving over two million businesses globally.
What you'll do
- Build and develop the Marketing Analytics system to support data-driven decisions
- Analyze performance metrics including CAC, LTV, ROAS, ROI, and unit economics
- Define approaches for evaluating channel efficiency and budget allocation
- Identify growth opportunities in data and recommend scaling strategies
- Validate analytical approaches and mentor other analysts
- Collaborate closely with Marketing, Growth, Product, Data, and Engineering teams
- Foster a culture where analytics proactively finds problems and solutions
What you'll need
- 2+ years experience as Marketing or Growth Analytics Lead with high ownership
- Practical experience in performance marketing or growth analytics
- Deep understanding of metrics like CAC, LTV, ROAS, funnels, and attribution
- Experience building predictive or forecasting models for business decisions
- Proficiency with large marketing datasets and data quality principles
- Ability to translate data insights into actionable growth recommendations
- Experience in leadership, mentorship, or validating work of other analysts
- Strong cross-functional communication skills with technical and business teams
Nice to have
- Experience building Marketing Analytics functions or processes from scratch
- Background with mobile apps, subscription products, or large ad budgets
- Practical knowledge of marketing attribution, tracking, and pixels
- Experience with forecasting models for marketing scaling
- Familiarity with modern BI and data stacks
- Experience building alerting, monitoring, and data quality control systems
- Prior experience managing or building an analytics team
Stack
- Zeely AI
- BI tools
- Data stack
How you'll work
- Remote-first format with optional offices in Warsaw and Kyiv
- 18 days off per year
- 3 fully paid sick leave days plus unlimited sick leave at 70% compensation
- Regular performance reviews for transparent development
- Full support for Ukrainian sole proprietorship (FOP)
Hiring process
- Intro Call
- Hiring Team Interview
- Test Task
- Final Interview
- Reference Check
- Offer