Paid Media Specialist
The Global Talent Co. · Remote · Colombia · Mexico · Brazil · Argentina ·
COMPENSATION
€•• – ••k
Listed on the employer's job board (Ashby)
- Fully remote
- US Eastern hours
- Meta + TikTok + Snapchat
- Telehealth industry
- Full-time role
Join a nimble direct-to-consumer telehealth team focused on men’s health and weight loss. You will handle day-to-day ad operations, launching and tracking video assets across major social platforms while following a structured testing playbook.
What you'll do
- Load 10–12 new video ads weekly into test campaigns across three platforms
- Adapt creative assets for specific platform requirements like aspect ratios and safe zones
- Write ad copy including primary text, headlines, and descriptions for each launch
- Manage ad approvals and handle appeals for rejected content in a regulated category
- Analyze test results to identify winning ads and move them to scaling campaigns
- Adjust budgets and retest underperforming combinations of videos and copy
- Track attribution events using Google Tag Manager and Google Analytics
What you'll need
- Recent hands-on experience launching ads in Meta Ads Manager
- Solid understanding of core metrics such as CTR, CPC, and CPA
- Strong organizational skills for handling high volumes of digital assets
- Self-managed work style with proactive proposal of ideas
- Comfortable using AI tools to increase workflow efficiency
- Professional written and spoken English proficiency
Nice to have
- Experience with TikTok Ads Manager and Snapchat Ads Manager
- Background in ad approvals for health or wellness sectors
- Familiarity with Google Tag Manager and Google Analytics
- Previous experience in DTC or e-commerce environments
Stack
- Meta Ads Manager
- TikTok Ads Manager
- Snapchat Ads Manager
- Google Tag Manager
- Google Analytics
How you'll work
- Fully remote position
- Full-time schedule (40 hours per week)
- Working hours aligned with US Eastern Time