Senior AdTech Analytics Engineer (Measurement & Signals)
Welltech · Remote · Ukraine · Cyprus ·
COMPENSATION
€•• – ••k
Listed on the employer's job board (Ashby)
- Senior level role
- Fully remote
- AdTech & Martech focus
- SQL & GTM expertise
- Global wellness products
Join Welltech, a global wellness technology company behind apps like Muscle Booster and Yoga-Go, serving over 25 million users. As a Senior AdTech Analytics Engineer, you will own the infrastructure that delivers conversion events to ad networks, ensuring high-quality signal delivery for performance marketing.
You will work at the intersection of marketing, product, and data engineering, partnering directly with ad network representatives to improve campaign performance through better measurement and tracking implementation.
What you'll do
- Partner with ad platforms to improve conversion signals and investigate performance issues
- Design and maintain server-to-server conversion pipelines for ad networks
- Onboard new ad platforms by setting up integrations and reporting data feeds
- Manage Google Tag Manager releases and design event architecture for data layers
- Monitor signal quality metrics including deduplication, latency, and coverage
- Maintain UTM parameters and ensure correct attribution across campaigns
- Build reports for conversion values, bidding performance, and funnel metrics
- Create and maintain custom marketing performance datasets
What you'll need
- At least 4 years of experience in ad tech, martech, or digital measurement
- Hands-on experience with client-side and server-side Google Tag Manager
- Proficiency with conversion APIs such as Meta CAPI and server-side event delivery
- Strong understanding of browser-side and server-side tracking mechanisms
- Practical knowledge of ad platform campaign types, bidding, and conversion setup
- Ability to query data with SQL to diagnose issues without analyst dependency
- Experience explaining complex measurement concepts to marketing stakeholders
- English proficiency at B2 level or higher for direct partner communication
Nice to have
- Experience with value-based bidding and predicted LTV for subscriptions
- Understanding of privacy, consent management, and GDPR-compliant tracking
- Familiarity with incrementality testing and holdout experiments
- Background in high-growth consumer subscription or e-commerce sectors
- Experience with Google Tag Gateway or first-party serving setups
- Knowledge of first-party data activation or Customer Data Platforms
Stack
- Google Tag Manager
- Meta CAPI
- Google Ads
- SQL
- TikTok Ads
How you'll work
- Fully remote position
- Global team with hubs in Europe and UK
- Direct collaboration with Meta and Google representatives
Hiring process
- Initial recruiter call
- Technical interview
- Take-home task
- Panel presentation
- Competency interview