Senior AdTech Analytics Engineer (Measurement & Signals)
Welltech · Remote · Romania · Lithuania · Armenia · Estonia · Latvia · Hungary · Bulgaria ·
COMPENSATION
€•• – ••k
Listed on the employer's job board (Ashby)
- Senior level role
- Fully remote
- AdTech & Martech focus
- Google Tag Manager expert
- SQL proficiency required
Join Welltech, a global wellness technology company behind apps like Muscle Booster and Yoga-Go. You will own the delivery of conversion events to ad networks, ensuring signal quality drives performance marketing success. This position sits at the intersection of marketing, engineering, and privacy.
What you'll do
- Partner with ad platforms to improve conversion signals and assess performance impacts
- Design and maintain server-to-server conversion pipelines for ad networks
- Onboard new ad platforms by setting up signal delivery and reporting feeds
- Manage Google Tag Manager releases and design event architecture for data layers
- Monitor signal quality metrics including deduplication, latency, and coverage
- Maintain UTM parameters and ensure correct campaign attribution
- Build reports for conversion values, bidding performance, and funnel metrics
- Create and maintain custom datasets for marketing performance analysis
What you'll need
- At least four years of experience in ad tech, martech, or digital measurement
- Hands-on expertise with client-side and server-side Google Tag Manager
- Experience with conversion APIs such as Meta CAPI or similar server-side delivery
- Strong understanding of browser-side and server-side tracking mechanisms
- Practical knowledge of ad platform campaign types, bidding, and conversion setup
- Proficient in SQL for querying data and diagnosing signal issues independently
- Ability to explain complex measurement concepts to non-technical stakeholders
- B2 level or higher English proficiency for direct communication with partners
Nice to have
- Experience with value-based bidding and predicted LTV for subscription products
- Understanding of GDPR-compliant tracking and consent management
- Familiarity with incrementality testing and holdout experiments
- Background in high-growth consumer subscription or e-commerce sectors
- Experience with Google Tag Gateway or first-party serving setups
- Knowledge of first-party data activation or Customer Data Platforms
Stack
- Google Tag Manager
- Meta CAPI
- Google Ads
- SQL
- TikTok Ads
How you'll work
- Fully remote position
- Global team with hubs in Europe and Ukraine
Hiring process
- Initial recruiter call
- Technical interview
- Take-home task assignment
- Panel presentation of results
- Final competency interview